BUILT AND SCALED · REGIONAL REALISED OUTCOME

Yazle

A performance-media and ad-tech business established in 2013 and developed across more than 10 markets in the GCC and Asia-Pacific.

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THE JOURNEY

Built across markets, with a successful regional outcome.

Yazle’s story spans more than a decade of international growth and a 2025 transaction for its MENA operations.

  1. 01

    2013

    Founded and built by the Cosmos team.

    Yazle was established by the same entrepreneurial team behind Cosmos Group and developed as a performance-media and ad-tech business.

  2. 02

    INTERNATIONAL GROWTH

    Expanded across more than 10 markets.

    The business grew across the Gulf Cooperation Council and Asia-Pacific.

  3. 03

    JUNE 2025

    MENA operations acquired by Napptix.

    Napptix acquired Yazle’s MENA commercial activities, client portfolio and team. Yazle’s Asia-Pacific, Europe and Americas businesses continued under existing ownership.

PUBLIC SOURCES

Company and transaction references.

These sources document Yazle’s company history and the 2025 acquisition of its MENA operations.

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International scale. A successful regional outcome.

Yazle reflects Cosmos’s experience building and scaling digital businesses across markets.

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