BUILT · REALISED OUTCOME

Bruce Clay MENA

A regional digital-marketing business that became part of Incubeta in 2022.

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THE OUTCOME

From regional business to an international group.

Bruce Clay MENA was built as a regional digital-marketing business and became part of Incubeta in 2022.

  1. 01

    REGIONAL BUSINESS

    Built in MENA.

    The business was founded and developed by the entrepreneurial team behind Cosmos Group.

  2. 02

    2022 MILESTONE

    Became part of Incubeta.

    Bruce Clay MENA became part of Incubeta as the international marketing group expanded.

  3. 03

    NOVEMBER 2022

    Carlyle acquired a majority stake in Incubeta.

    Cosmos was part of the transaction through Bruce Clay MENA’s place within Incubeta, creating a realised outcome for the group.

PUBLIC SOURCES

Independent references.

These public sources document Incubeta’s company history and Carlyle’s 2022 majority investment.

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A realised company-building outcome.

Bruce Clay MENA reflects Cosmos’s history of building regional businesses with international relevance.

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